Bella Cera Hardwood Flooring
Bella Cera hardwoods are prepared in the old Italian tradition, from uncompromising source wood selection to the final floor finish. They are painstakingly hand-crafted, one board at a time, by trained hardwood floor artisans, yet still priced affordably enough for those who appreciate fine quality.
While cheap hardwood flooring from discounters and home improvement stores can seem "good enough", in reality cheap flooring is not a good value. Over time, you'll probably regret a decision to scimp on something as important to your home as flooring is. It simply pays to invest in fine hardwoods.
Lots of hardwood flooring brands these days deceptively claim their products are "hand-scraped" when they're actually scraped by lightly-trained workers using machines. A discerning consumer can easily tell the difference.
You've probably seen this "fake" look on mediocre reproduction furniture: the monotonous patterns and machine-made appearance of the scraping and grooves. It's worse on a hardwood floor, where the broad expanse makes the repetition even more obvious, and over time, tiresome to the eye. What might be acceptable to you when you look at a few boards in a store might not be when it's spread across your living room.
Bella Cera flooring artisans have been personally trained by a nationally-renowned hardwood flooring master to "read" each piece of wood, determining its one-of-a-kind personality, and then to choose the right tools and techniques to fully bring out this character. Bella Cera flooring craftsmen are highly skilled at adding natural-looking chatter marks, antique wear and tear, distressing, scraping, worm holes and more, in different areas of each board, without repetition of patterns, depths, etc.
There are no machines, no assembly lines, no large quantities being pushed through quickly to save time and money. Each flooring plank is individually inspected for its unique patterns, grain and colorations, and hand-carved and scraped to complement its beautiful marks of individuality. No two floor boards are the same!
When in a flooring store, please compare our true hand-scraped hardwood flooring to typical machine-scraped hardwood flooring. The difference is obvious!